:root {
  --red: #EB1414;
  --cream: #EDD5B4;
  --charcoal: #383731;
  --gray: #CCC1B9;
  --black: #0f0f0e;
  --dark: #1A1916;
}

*, *::before, *::after { margin:0; padding:0; box-sizing:border-box; }
html { scroll-behavior: smooth; }

body {
  background: var(--black);
  color: var(--cream);
  font-family: 'Montserrat', sans-serif;
  font-weight: 300;
  overflow-x: hidden;
}

/* ── NOISE ── */
body::before {
  content:'';
  position:fixed; inset:0;
  background-image: url("images/noise.svg");
  pointer-events:none; z-index:999; opacity:0.4;
}

/* ── NAV ── */
nav {
  position: fixed; top:0; width:100%; z-index:100;
  padding: 22px 60px;
  display: flex; align-items:center; justify-content:space-between;
  background: linear-gradient(to bottom, rgba(15,15,14,0.98) 0%, transparent 100%);
  transition: all 0.4s;
}
nav.scrolled {
  background: rgba(15,15,14,0.97);
  padding: 14px 60px;
  border-bottom: 1px solid rgba(237,213,180,0.07);
}
.nav-brand {
  display: flex;
  align-items: center;
  text-decoration: none;
}
.nav-brand img {
  height: 48px;
  width: auto;
  display: block;
  transition: height 0.4s;
}
nav.scrolled .nav-brand img {
  height: 40px;
}
.nav-links { display:flex; gap:36px; list-style:none; }
.nav-links a {
  font-family: 'Oswald', sans-serif;
  font-size: 0.7rem; font-weight:400;
  letter-spacing: 0.22em; text-transform:uppercase;
  color: var(--gray); text-decoration:none;
  transition: color 0.3s;
}
.nav-links a:hover { color: var(--cream); }
.nav-cta {
  font-family: 'Oswald', sans-serif;
  font-size: 0.65rem; font-weight:500;
  letter-spacing: 0.25em; text-transform:uppercase;
  padding: 10px 26px;
  background: var(--red); color: var(--cream);
  text-decoration: none; transition: all 0.3s;
}
.nav-cta:hover { background: #c91111; }

/* ── HERO ── */
.hero {
  min-height: 100vh;
  display: flex; align-items: center; justify-content: center;
  position: relative; overflow: hidden;
  padding: 140px 60px 80px;
}
.hero-bg {
  position: absolute; inset: 0;
  background:
    radial-gradient(ellipse 80% 60% at 50% 40%, rgba(235,20,20,0.07) 0%, transparent 65%),
    radial-gradient(ellipse 50% 40% at 80% 80%, rgba(56,55,49,0.3) 0%, transparent 60%),
    linear-gradient(170deg, #0f0f0e 0%, #141310 50%, #0f0f0e 100%);
}
/* Diagonal accent lines */
.hero-bg::before {
  content:'';
  position:absolute; inset:0;
  background: repeating-linear-gradient(
    -55deg,
    transparent,
    transparent 60px,
    rgba(235,20,20,0.018) 60px,
    rgba(235,20,20,0.018) 61px
  );
}
.hero-content {
  position:relative; z-index:2;
  max-width: 1200px; width:100%;
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 80px; align-items: center;
}
.hero-left {}
.hero-eyebrow {
  font-family: 'Oswald', sans-serif;
  font-size: 0.65rem; font-weight:500;
  letter-spacing: 0.5em; text-transform:uppercase;
  color: var(--red); display:block; margin-bottom:20px;
}
.hero-title {
  font-family: 'Bebas Neue', sans-serif;
  font-size: clamp(3.5rem, 7vw, 6rem);
  line-height: 0.92;
  letter-spacing: 0.04em;
  color: var(--cream);
  margin-bottom: 24px;
}
.hero-title span { color: var(--red); }
.hero-sub {
  font-family: 'Oswald', sans-serif;
  font-size: 1rem; font-weight:300;
  line-height: 1.7;
  color: var(--gray);
  letter-spacing: 0.04em;
  margin-bottom: 40px;
  max-width: 440px;
}
.hero-cta-row { display:flex; gap:16px; flex-wrap:wrap; }
.btn-primary {
  font-family: 'Oswald', sans-serif;
  font-size: 0.75rem; font-weight:600;
  letter-spacing: 0.25em; text-transform:uppercase;
  padding: 16px 36px;
  background: var(--red); color: var(--cream);
  text-decoration:none; display:inline-block;
  transition: all 0.3s; border: none; cursor:pointer;
}
.btn-primary:hover { background:#c91111; letter-spacing:0.3em; }
.btn-ghost {
  font-family: 'Oswald', sans-serif;
  font-size: 0.75rem; font-weight:400;
  letter-spacing: 0.25em; text-transform:uppercase;
  padding: 15px 36px;
  background: transparent;
  color: var(--cream);
  border: 1px solid rgba(237,213,180,0.25);
  text-decoration:none; display:inline-block;
  transition: all 0.3s; cursor:pointer;
}
.btn-ghost:hover { border-color: var(--cream); }

/* Hero right — big stat stack */
.hero-stats {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 3px;
}
.hero-stat {
  background: rgba(56,55,49,0.25);
  border: 1px solid rgba(237,213,180,0.06);
  padding: 28px 24px;
  transition: all 0.3s;
}
.hero-stat:hover {
  background: rgba(56,55,49,0.45);
  border-color: rgba(237,213,180,0.14);
}
.hero-stat-val {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 2.4rem;
  letter-spacing: 0.04em;
  color: var(--red);
  line-height: 1;
  margin-bottom: 6px;
  display:block;
}
.hero-stat-label {
  font-family: 'Oswald', sans-serif;
  font-size: 0.65rem; font-weight:400;
  letter-spacing: 0.2em; text-transform:uppercase;
  color: var(--gray);
  display:block;
}
.hero-stat-sub {
  font-family: 'Montserrat', sans-serif;
  font-size: 0.62rem; font-weight:300;
  color: rgba(204,193,185,0.5);
  margin-top: 4px; display:block;
}

/* ── MARQUEE ── */
.marquee-bar {
  background: var(--red);
  padding: 16px 0;
  overflow:hidden; white-space:nowrap;
}
.marquee-track {
  display:inline-flex;
  animation: marquee 22s linear infinite;
}
.marquee-track span {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 1rem; letter-spacing:0.3em;
  color: var(--cream); padding: 0 36px;
}
.marquee-track .sep {
  color: rgba(237,213,180,0.35);
}
@keyframes marquee { from{transform:translateX(0)} to{transform:translateX(-50%)} }

/* ── SECTION WRAPPER ── */
.section { padding: 120px 60px; }
.section-inner { max-width:1200px; margin:0 auto; }

.section-label {
  font-family: 'Oswald', sans-serif;
  font-size: 0.62rem; font-weight:500;
  letter-spacing: 0.5em; text-transform:uppercase;
  color: var(--red); display:block; margin-bottom:16px;
}
.section-title {
  font-family: 'Bebas Neue', sans-serif;
  font-size: clamp(2.4rem, 5vw, 4rem);
  letter-spacing: 0.05em;
  color: var(--cream);
  line-height: 0.95;
  margin-bottom: 16px;
}
.section-title span { color: var(--red); }
.section-rule {
  width: 60px; height: 3px;
  background: var(--red);
  margin-bottom: 48px;
}

/* ── PLATFORM BREAKDOWN ── */
.platforms { background: var(--dark); }
.platform-grid {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 3px; margin-top: 60px;
}
.platform-card {
  background: var(--black);
  border: 1px solid rgba(237,213,180,0.06);
  padding: 48px 36px;
  position:relative; overflow:hidden;
  transition: all 0.4s;
}
.platform-card::before {
  content:'';
  position:absolute; top:0; left:0; right:0;
  height:3px; background: var(--red);
  transform: scaleX(0); transform-origin:left;
  transition: transform 0.4s;
}
.platform-card:hover { border-color: rgba(237,213,180,0.14); }
.platform-card:hover::before { transform: scaleX(1); }
.platform-icon {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 0.7rem; letter-spacing:0.5em;
  color: var(--red); display:block; margin-bottom:28px;
  text-transform:uppercase;
}
.platform-num {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 3.5rem; letter-spacing:0.04em;
  color: var(--cream); line-height:1;
  display:block; margin-bottom:8px;
}
.platform-metric {
  font-family: 'Oswald', sans-serif;
  font-size: 0.7rem; font-weight:400;
  letter-spacing:0.25em; text-transform:uppercase;
  color: var(--gray); display:block; margin-bottom:20px;
}
.platform-divider {
  width:40px; height:1px;
  background: var(--red); opacity:0.5;
  margin-bottom:20px;
}
.platform-desc {
  font-family: 'Montserrat', sans-serif;
  font-size: 0.78rem; font-weight:300;
  line-height:1.85; color: var(--gray);
}

/* ── DEMOGRAPHICS ── */
.demo-grid {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 60px; align-items:start; margin-top: 60px;
}
.demo-points { display:flex; flex-direction:column; gap:3px; }
.demo-point {
  background: rgba(56,55,49,0.2);
  border: 1px solid rgba(237,213,180,0.06);
  padding: 28px 28px;
  display:flex; align-items:flex-start; gap:18px;
  transition: all 0.3s;
}
.demo-point:hover { background: rgba(56,55,49,0.4); border-color: rgba(237,213,180,0.12); }
.demo-point-bar {
  width:3px; min-height:40px;
  background: var(--red); flex-shrink:0;
  margin-top:2px;
}
.demo-point-title {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 1.1rem; letter-spacing:0.06em;
  color: var(--cream); display:block; margin-bottom:6px;
}
.demo-point-text {
  font-family: 'Montserrat', sans-serif;
  font-size: 0.76rem; font-weight:300;
  line-height:1.8; color: var(--gray);
}

/* Gender bar */
.gender-card {
  background: rgba(56,55,49,0.2);
  border: 1px solid rgba(237,213,180,0.06);
  padding: 40px 36px;
}
.gender-title {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 1.3rem; letter-spacing:0.06em;
  color: var(--cream); display:block; margin-bottom:28px;
}
.gender-bar-wrap { margin-bottom:20px; }
.gender-label-row {
  display:flex; justify-content:space-between;
  margin-bottom:8px;
}
.gender-label {
  font-family: 'Oswald', sans-serif;
  font-size: 0.65rem; font-weight:400;
  letter-spacing:0.3em; text-transform:uppercase;
  color: var(--gray);
}
.gender-pct {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 1rem; letter-spacing:0.04em;
  color: var(--cream);
}
.bar-track {
  height: 8px; background: rgba(237,213,180,0.08);
  position:relative;
}
.bar-fill {
  height:100%; background: var(--red);
  transition: width 1.5s ease;
}
.bar-fill.cream { background: var(--cream); }

.age-grid { display:grid; grid-template-columns: repeat(4,1fr); gap:3px; margin-top:28px; }
.age-col { text-align:center; }
.age-val {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 1.4rem; letter-spacing:0.04em;
  color: var(--cream); display:block; margin-bottom:4px;
}
.age-col.highlight .age-val { color: var(--red); }
.age-label {
  font-family: 'Montserrat', sans-serif;
  font-size: 0.6rem; font-weight:300;
  letter-spacing:0.15em; color: var(--gray);
}
.age-bar-mini {
  height: 3px; background: rgba(237,213,180,0.08);
  margin-top:8px;
}
.age-bar-mini-fill { height:100%; background: var(--charcoal); }
.age-col.highlight .age-bar-mini-fill { background: var(--red); }

/* ── RATES ── */
.rates-bg { background: var(--dark); }
.rates-grid {
  display: grid; grid-template-columns: repeat(2,1fr);
  gap: 3px; margin-top: 60px;
}
.rate-card {
  background: var(--black);
  border: 1px solid rgba(237,213,180,0.07);
  padding: 48px 40px;
  position:relative; overflow:hidden;
  transition: all 0.4s;
}
.rate-card.featured {
  border-color: var(--red);
  grid-column: span 2;
}
.rate-inner-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  align-items: center;
}

.rate-card:not(.featured):hover {
  border-color: rgba(237,213,180,0.18);
  transform: translateY(-3px);
}
.rate-tag {
  font-family: 'Oswald', sans-serif;
  font-size: 0.6rem; font-weight:500;
  letter-spacing:0.45em; text-transform:uppercase;
  color: var(--red); display:block; margin-bottom:20px;
}
.rate-name {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 2rem; letter-spacing:0.06em;
  color: var(--cream); display:block; margin-bottom:14px;
  line-height:1;
}
.rate-price {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 3.5rem; letter-spacing:0.04em;
  color: var(--red); display:block; margin-bottom:6px;
  line-height:1;
}
.rate-price-note {
  font-family: 'Oswald', sans-serif;
  font-size: 0.65rem; font-weight:300;
  letter-spacing:0.2em; text-transform:uppercase;
  color: var(--gray); display:block; margin-bottom:28px;
}
.rate-divider {
  width:100%; height:1px;
  background: rgba(237,213,180,0.07);
  margin-bottom:24px;
}
.rate-desc {
  font-family: 'Montserrat', sans-serif;
  font-size: 0.78rem; font-weight:300;
  line-height:1.85; color: var(--gray);
  margin-bottom: 32px;
}
.rate-features { list-style:none; display:flex; flex-direction:column; gap:10px; }
.rate-features li {
  font-family: 'Montserrat', sans-serif;
  font-size: 0.74rem; font-weight:300;
  color: var(--gray); line-height:1.6;
  display:flex; align-items:flex-start; gap:12px;
}
.rate-features li::before {
  content:'';
  width:18px; height:1px;
  background: var(--red); flex-shrink:0;
  margin-top:9px;
}
.rate-cta {
  display:inline-block; margin-top:32px;
  font-family: 'Oswald', sans-serif;
  font-size: 0.7rem; font-weight:600;
  letter-spacing:0.3em; text-transform:uppercase;
  padding: 14px 32px;
  background: var(--red); color: var(--cream);
  text-decoration:none; transition: all 0.3s;
}
.rate-cta:hover { background:#c91111; }
.rate-cta.ghost {
  background: transparent;
  border: 1px solid rgba(237,213,180,0.2);
}
.rate-cta.ghost:hover { border-color: var(--cream); background:transparent; }
.rate-inquire {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 1.5rem; letter-spacing:0.08em;
  color: var(--gray);
}

.stats-mini-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}

.custom-card {
  grid-column: span 2;
  background: rgba(56,55,49,0.15);
}


/* ── PROOF / TRUST ── */
.proof-bg { background: var(--black); }
.proof-grid {
  display: grid; grid-template-columns: repeat(3,1fr);
  gap: 3px; margin-top:60px;
}
.proof-card {
  padding: 40px 32px;
  background: rgba(56,55,49,0.18);
  border: 1px solid rgba(237,213,180,0.06);
  display:flex; flex-direction:column; gap:14px;
}
.proof-icon {
  width:36px; height:2px; background: var(--red);
}
.proof-stat {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 2.8rem; letter-spacing:0.04em;
  color: var(--cream); line-height:1;
}
.proof-label {
  font-family: 'Oswald', sans-serif;
  font-size: 0.65rem; font-weight:400;
  letter-spacing:0.3em; text-transform:uppercase;
  color: var(--red);
}
.proof-text {
  font-family: 'Montserrat', sans-serif;
  font-size: 0.75rem; font-weight:300;
  line-height:1.85; color: var(--gray);
}

/* Trust bullets */
.trust-row {
  display:grid; grid-template-columns:repeat(3,1fr);
  gap:3px; margin-top:3px;
}
.trust-item {
  background: var(--red);
  padding:28px 28px;
  display:flex; gap:16px; align-items:flex-start;
}
.trust-dot {
  width:8px; height:8px;
  background: var(--cream); border-radius:50%;
  flex-shrink:0; margin-top:5px;
}
.trust-text-wrap {}
.trust-title {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 1.1rem; letter-spacing:0.06em;
  color: var(--cream); display:block; margin-bottom:4px;
}
.trust-sub {
  font-family: 'Montserrat', sans-serif;
  font-size: 0.68rem; font-weight:300;
  color: rgba(237,213,180,0.7);
}

/* ── CONTACT / CTA ── */
.contact-bg {
  background: var(--charcoal);
  position:relative; overflow:hidden;
}
.contact-bg::before {
  content:'';
  position:absolute; inset:0;
  background: radial-gradient(ellipse 70% 60% at 30% 50%, rgba(235,20,20,0.1) 0%, transparent 65%);
  pointer-events:none;
}
.contact-inner {
  display:grid; grid-template-columns:1fr 1fr;
  gap: 80px; align-items:center;
  position:relative; z-index:1;
}
.contact-left {}
.contact-title {
  font-family: 'Bebas Neue', sans-serif;
  font-size: clamp(2.5rem, 5vw, 4.5rem);
  letter-spacing:0.05em; line-height:0.92;
  color: var(--cream); margin-bottom:24px;
}
.contact-title span { color: var(--red); }
.contact-desc {
  font-family: 'Montserrat', sans-serif;
  font-size: 0.82rem; font-weight:300;
  line-height:1.9; color: var(--gray);
  margin-bottom:36px;
}
.contact-right { display:flex; flex-direction:column; gap:3px; }
.contact-item {
  background: rgba(26,25,22,0.6);
  border: 1px solid rgba(237,213,180,0.08);
  padding: 28px 32px;
  display:flex; align-items:center; gap:20px;
  text-decoration:none; transition: all 0.3s;
}
.contact-item:hover { background: rgba(26,25,22,0.9); border-color: rgba(237,213,180,0.18); }
.contact-item-label {
  font-family: 'Oswald', sans-serif;
  font-size: 0.6rem; font-weight:400;
  letter-spacing:0.4em; text-transform:uppercase;
  color: var(--red); display:block; margin-bottom:4px;
}
.contact-item-val {
  font-family: 'Bebas Neue', sans-serif;
  font-size: 1.2rem; letter-spacing:0.06em;
  color: var(--cream);
}
.contact-icon {
  width:40px; height:40px;
  border: 1px solid rgba(235,20,20,0.35);
  display:flex; align-items:center; justify-content:center;
  flex-shrink:0;
}
.contact-icon svg { width:18px; height:18px; stroke: var(--red); fill:none; stroke-width:1.5; }

/* ── FOOTER ── */
footer {
  background: var(--black);
  padding: 50px 60px;
  border-top: 1px solid rgba(237,213,180,0.06);
}
.footer-inner {
  max-width:1200px; margin:0 auto;
  display:flex; justify-content:space-between; align-items:center;
}
.footer-brand img {
  height: 38px;
  width: auto;
  display: block;
}
.footer-copy {
  font-family: 'Montserrat', sans-serif;
  font-size: 0.62rem; font-weight:300;
  color: rgba(204,193,185,0.3); letter-spacing:0.1em;
}
.footer-right {
  font-family: 'Oswald', sans-serif;
  font-size: 0.65rem; font-weight:300;
  letter-spacing:0.2em; text-transform:uppercase;
  color: rgba(204,193,185,0.3);
}

/* ── SCROLL REVEAL ── */
.reveal { opacity:0; transform:translateY(22px); transition: opacity 0.8s ease, transform 0.8s ease; }
.reveal.visible { opacity:1; transform:translateY(0); }
.reveal-delay-1 { transition-delay:0.1s; }
.reveal-delay-2 { transition-delay:0.2s; }
.reveal-delay-3 { transition-delay:0.3s; }
.reveal-delay-4 { transition-delay:0.4s; }

/* ── MOBILE ── */
@media(max-width:900px){
  nav { padding:18px 24px; }
  nav.scrolled { padding:12px 24px; }
  .nav-links { display:none; }
  .hero { padding:120px 24px 60px; }
  .hero-content { grid-template-columns:1fr; gap:48px; }
  .hero-stats { grid-template-columns:1fr 1fr; }
  .section { padding:80px 24px; }
  .platform-grid { grid-template-columns:1fr; }
  .demo-grid { grid-template-columns:1fr; gap:40px; }
  .rates-grid { grid-template-columns:1fr; gap: 24px; }
  .rate-card { padding: 40px 24px; }
  .rate-card.featured { grid-column:span 1; }
  .rate-inner-grid { grid-template-columns: 1fr; gap: 32px; }
  .custom-card { grid-column: span 1; }
  .stats-mini-grid { gap: 12px; }
  .age-grid { grid-template-columns: 1fr 1fr; gap: 16px; }

  .proof-grid { grid-template-columns:1fr; }

  .trust-row { grid-template-columns:1fr; }
  .contact-inner { grid-template-columns:1fr; gap:48px; }
  footer { padding:40px 24px; }
  .footer-inner { flex-direction:column; gap:16px; text-align:center; }
}